BOP 007: To Niche or Not to Niche (how to decide)

BOP 007: To Niche or Not to Niche (how to decide)

If the idea of having a niche market in your business makes your creative entrepreneurial soul feel boxed in… I hear ya. As a multi-passionate type myself with LOTS of ideas around the whats and hows of my own business I too find it hard to imagine only doing one...

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