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In your first years as on online business builder when there’s a whole lotta testing + pivoting going on…

:: WHAT your offering is

:: HOW you message + market that particular flavor of what

:: WHO your people are (and where the heck do you find them!)

You may feel much like a dog circling round n’ round in search of that elusive sweet spot before settling in.

And in that pursuit of your sweet spot business you may very well change
the what/how/who (a few times over).

[highlight]Do not fret over what ‘others may perceive’ as you’re immersed in your delicious pursuit.[/highlight]

Allowing yourself to evolve…to change your offerings, who you serve, + what you do — so it lines up with who you are (and want to be) in this world — is hands down the best way to build that business you alone where born to create, while serving the ones you most want to work (+ play) with.

So how do you deal with the change?…

RECAP on maintaining your brand, message + connection while you + your online biz EVOLVE.

Hunker down + DO THE WORK of knowing YOU

Starting your own business is hands down one of the fast tracks to inner-growth.

There are many upsides to that, but from a branding + business building point of view it means: the sooner you gain that clarity, the brighter that alignment emanates from you. The brighter the alignment, the quicker you begin attracting your ‘perfect fit people.’

It’s a symbiotic force of nature that when you come from that place of alignment,
your people feel it. Period.

When you change things up, you WILL lose people

This is how it goes, and it’s not only okay… it’s ideal.

You don’t want to waste anyone’s time (theirs or yours) if what you’re doing is no longer of service to them.

The UNEXPECTED ally in all of this is your OPT-IN

Ahhh, opt-ins…If created purposefully, they’re the perfect introduction to YOU, what you do and how you can best serve your ideal customer. They set the tone for how you communicate, how you show up and the platforms you use. They help solve the issue your ideal customer is in need of. They help build your list… (I could go on and on).

But what most people don’t realize is that…

When you know a change is coming — you can use your OPT-IN as both a testing and purposeful messaging tool, to point towards the NEW PATH you’re going down.

If it’s an OPT-IN with (and on) PURPOSE, the people opt-ing in are doing so because they’re interested in your new path… making it the perfect bridge to use anytime you have a little twist coming down the pike.

Bottom Line?


You, your messaging + your business WILL evolve as you spin round a few times in the exquisite pursuit of your sweet spot business. Enjoy the ride.


Never forget the mighty power of an opt-in as you test out your new ideas + find your glorious people.



To your exquisite pursuit!


Helene Scott[hr]

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