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How to decide if Live Streaming or Webinars, or…. are right for you + your brand

The awesome thing is that there are so many choices of platforms and modalities to connect and engage with your people.

And the hard thing is — there are so many choices!

(with new options cropping up all the time to boot).

On top of that the question isn’t just as simple as whether to try something out, there’s the whole technical side of it, and whether it’s actually a match for you, your business model and you brand.

So, should you try live streaming, or webinars or…?

My short answer… YES.

My video answer tells you about my periscope experience and the advice I gave a biz friend who wants to get into a form of live streaming to connect, but the barrier to entry just feels so dang big!

…and another thing re: live streaming

I do think this space is exciting and that for many personal brand businesses it will offer up an incredible opportunity to connect authentically with their people.

But it has to match with you, your biz model and your brand story.

It simply will not be for everyone.

For myself, now that Facebook has opened up the functionality of live broadcasting to the masses (it was for big name brands only at first) — I’ll definitely be trying it out.

Do I have all sorts of ideas on how I could use it?

Of course!

Will I start small and quietly?
or as I like to say, Test + Pivot…

You bet.

Because I know myself.

I’m a playful, sensitive, introvert.

And I know it’ll be a heckuva lot more fun if I get to do it first in a setting with people I know.

I’ll be relaxed. I’ll get to geek/learn/experience how it works. I’ll get to ask the people I’m testing it out with about their experience.

How/where will I do it? Well, I’m lucky enough to have the BOP Collective membership community where our stomping ground is already within a private Facebook Group.

I know these women, they know me — so it’s a perfect place for me to do a workshop, or Q&A session as I test + pivot — figuring out how (and if) I’ll take it live within my public facing space on Facebook.

pssst. If you’re wanting to try out Facebook Live Streaming and don’t have a current group, create a temporary one — invite your best biz friends — have fun + see if this whole Live Streaming thing may be a fit for you… or not.

So… Is there something you’ve been dying to try out and the hurdle of which one, or the technical aspects have felt just too big?

Tell me in the comments… I’d love to help!


Helene Scott

  • Ferris Jay

    Hi Helene, thanks for sharing your insights about this here. I love how you say that you’re best off to pick the option that matches you and your message, rather than trying something because it’s ‘popular’. I also agree that it’s a great idea to test things out in a ‘safe’ group. I did that when trying Zoom and Google Hangouts.
    Similarly to what you said in your video, I tried periscope and I too found it distracting, especially when I wanted to do some EFT tapping live. Looking at all the comments would break my flow and be distracting.
    I have a feeling that Blab would be a better option for me, as I could get someone in the ‘hot seat’ to tap with. For now, I’m happy to stick with my weekly YouTube videos.

    • Love that you naturally test things out… so much easier for everyone! And I do think Blab could be an awesome fit for you… much less distracting and you can even have a co-host dealing with any of the questions coming in so you can focus purely on the person you’re “hot seating”

      xo, H

  • Joanne

    Thanks so much for this! I have a mental hurdle with putting myself out there but I have 2 smaller groups that I could definitely do this with first! I wanted to try Periscope but then I see people on there and they look SO distracted – the waiting for people to join, the reading comments and losing their train of thought, more concerned about number of hearts then delivering to people on the call – ugh, felt icky to me.

    • You know, I didn’t bring up that point within the video, but totally agree about the experience as a viewer… such a good point and thing to remember.

      Would love to hear about your Facebook experience once you try it out. :)


  • Iris

    Awesome! Thanks so much for this :)

    • You are SO welcome Iris! Have you been thinking about trying live streaming?

      • Iris

        I have yes and am looking for which program would be best for me to use for my very first Webinar. Yikes ?

  • Grace

    This made me feel so much better about the decision not to do Periscope. I found like you I need more interaction even tho a friend in same business was egging me on to do it. Glad I resisted. Tried Blab…ehhh. Zoom, however, is my thing definitely. Thanks!

    • I feel the same about Blab… it’s close — and it if offered up the option for closed joining (rather than totally public for any ol’ troll to jump in) — I’d be way more into it, but ZOOM.. yes, I do love me some ZOOM too.

      So glad this made you feel better around your decision Grace (our intuition always knows best doesn’t it ;) ).


  • this is timely and helpful for me. i just began offering e-courses in january and i haven’t done any live marketing. (although i’ve been seriously toying with doing my first webinar, i haven’t taken the plunge yet.) perhaps in a secret setting, with a few friends . . . yes, i think i can do this!

    • Yes April… you’ve got this! Starting out so it’s easy and fun will help you SO much. Good luck (and congrats on the e-courses!). xoxo, H

  • Jul’s Arthur

    Oh I love this video and post…I love this idea of having a super safe environment to test it out and to get comfortable to try new things. I get so overwhelmed with technology. I want so badly to do video, and yet the lights, the camera all the tech stuff just scares me…not to mention editing. You are so natural on camera and the camera loves you! So glad I found you Hélène!

    • Awww, thanks Jul’s!

      If you’ve a hankering for trying out video, but are scared of the very thought — I suggest to clients to start recording WITH NO INTENTION of publishing.

      Do pick a topic that you’d be talking about.. and create little 3-5 minute videos… and keep them to yourself.

      I DOES get easier (I promise) — I’ve been doing these types of videos for 2 years now and so the ease is absolutely there, but it wasn’t always ;).

      And, last tip… do the videos so you can “see yourself” while recording. I found it thoroughly unnerving to stare at a little black circle, but when I was looking at myself, I had a focus. I know it may sound weird, but give it a whirl… it may help you too ;) GOOD LUCK! xoxo

  • Cesar Avila

    Great Info and super Value. Thank you so much
    Cesar Avila

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