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Are you building your list with opt-in bribes? (BRIBE does NOT equal TRIBE)


This is for all you service driven, heart-wide open lovelies in the pursuit of building the business of your exquisite + daring design.

I’m drawing the line, standing on my soapbox, and have my bullhorn set to 11.

I’m standing up for the sensitive + intuitive ones and calling out the BULLIES of this online biz/marketing space — who use fear based, psychological + persuasion marketing to ‘convince’ you that you NEED their thing, otherwise… “you must really not want to have a successful business” or “you’re an idiot” if you don’t do this one thing that guarantees this, that and the other thing.


If your business model is one where you truly want to build a tribe, a community of people that you SERVE + CONNECT with, then going about list building as a numbers game with opt-in bribes as your mindset, equals a very disconnected (or no) tribe.

When you create your opt-in as a means to your list building ends, you miss out on the amazing opportunity it offers to connect with your people.

Forget about the numbers.
Make it for your people. Period.

Shed the industry shackles and mindset of lack and rapid list growth, and simply create an opt-in that’s primary existence in life is to SERVE the needs of the one’s you most want to work with.

Making delivery format, what it’s called, how much content you’re give away, what it looks like and all the other myriad of second-guesses…. totally and completely secondary.

If it serves…
you’ve done your job.

You’ve done the job of introducing YOU, what you bring to the table and the
unique way you alone can work them.

Now that’s an OPT-IN on PURPOSE!

Want to create that kind of opt-in? One that’s in total alignment with you, your brand + biz offerings?

Then it’s time dear one, to BOP your OPT-IN!



To your epic OPT-IN building adventure!

Helene Scott


:: How to decide what your OPT-IN should be (Hint: the clue is hidden in your brand story)

:: Worried that you’re giving away too much FREE content in your OPT-IN?

:: FREE isn’t enough :: Why a quality OPT-IN is critical to building your personal brand



  • Kathryn

    Thank you so much for saying this! What you expressed really hit home for me and I love your enthusiasm around list building.

    • Thanks + you’re welcome Kathryn! — love knowing it (+ my enthusiasm) resonated. xo

  • Teresa Capaldo

    Left you a note in the group….love your passion and honesty….stir the freakin’ pot….it’s great to have some company when it comes to NOT following the ‘experts’…to the point of insanity. Thank you!

    • Thanks Teresa — yeah this particular rant has been building up a bit — it is indeed to stir the pot for the sake of showing there are MANY ways to play in this online space. xo!

  • Kathleen Saelens

    Go Hélène! Love you and your no-nonsense approach :) Sharing this with my tribe.

    • Knowing I come across as no-nonsense makes me HAPPY — I so want to cut through the smoke + mirrors that seems to pervade us so :) — and thanks sooo much for sharing with your tribe. An honor for sure! xoxo

  • Jo Gillibrand


  • Julienne


  • Love, Love, Love this Helene! The title totally grabbed me and you are spot on with everything you said. Thank you for removing the guilt I sometimes have for not building a bigger tribe faster and ignoring the industry “musts”. You really narrowed it down to the true point…serving others. Thank you Helene!

    • You are so welcome April… thrilled to know this hit a chord for you, and that you’re paving your own way. xo! H

  • Karen Shatafian

    You are adorable and such a breath of fresh air! Thank you for helping send the message that staying true to who we are is paramount in this crazy business building process! All I hear is how I need to build my list numbers, not really focusing on the connection between my subscribers and me. Thank you for your novel approach!

    • Thanks so much Karen. It is pretty amazing how loud the decree is re: numbers — love knowing my approach — what I believe is possible, is resonating! xoxo!

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