bopcast_002_pathsvsfunnels_helene_scottEvery little thing you do within your business adds to the story people tell themselves about you, your brand and offerings. That story, is your brand.

So although it may seem a subtle thing to choose between the word Path or Funnel when describing the sequence of offerings you unveil to your new clients, the two words will hold different meanings and in turn become part of the story your people tell themselves.

In this episode I’m talking about the words Path and Funnel, but the idea of thoughtfully choosing your words within your brand and messaging is universal.

Want to create a purposeful brand that attracts and delights your perfect-fit tribe? Click here to check out my free resource that walks you through the 3 pillars of a stand out brand.

xo,

Helene Scott

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