Select Page

bopcast_002_pathsvsfunnels_helene_scottEvery little thing you do within your business adds to the story people tell themselves about you, your brand and offerings. That story, is your brand.

So although it may seem a subtle thing to choose between the word Path or Funnel when describing the sequence of offerings you unveil to your new clients, the two words will hold different meanings and in turn become part of the story your people tell themselves.

In this episode I’m talking about the words Path and Funnel, but the idea of thoughtfully choosing your words within your brand and messaging is universal.

Want to create a purposeful brand that attracts and delights your perfect-fit tribe? Click here to check out my free resource that walks you through the 3 pillars of a stand out brand.


Helene Scott

Listen to more episodes of the BOPCAST: bite size tips along your brand & biz building adventures


Sign up below to get your worksheet

You have Successfully Subscribed!

Sign up to join BOPCAST Nation

You have Successfully Subscribed!

Attract your perfect-fit clients, with ease.

Sign up for the [free] 5-day email course and BRAND on PURPOSE training materials.

You have Successfully Subscribed!

What email should I send your worksheet to?

You have Successfully Subscribed!