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Test your ideas + be open to the outcome

As highly creative people, both our super power (and kryptonite), are the gazillion ideas ricocheting through our heads.

The herculean task in front of us, is learning how to harness that rampaging idea generator.

If we don’t, it WILL take us on an exhausting (+ not so joyous) ride.

If you often find yourself in a mad spin over the massive amount of potential paths you could take in your business, you need to learn the skill of machete editing, and then…

and be open to the outcome

The ONLY way to know if the ideas in your head are viable for you, your business and the people you most want to serve — is to actually try them.

The best way to do that without breaking bank or wasting time — is to test.

This weeks Brand On Purpose tip is an open-book case study on how a recent test grew enough to demand a pivot.

BRAND ON PURPOSE tip #005 :: TEST + be open to the outcome


  • I wrote a blog post about it, generating a lot of positive feedback.
  • Which inspired me to expand the content into a live event workshop so I could help people while they were learning this (new for most) angle of thinking about their opt-in.
  • This opt-in strategy was SO ON PURPOSE for me, my brand + biz — I tripled my list in 4 months, bringing in my exact right people.
  • I immediately saw that as an opportunity to add a layer of ‘open-book’ (or under the kimono) to the training so I could point out to the participants of the training WHERE I was employing the exact suggestions I was making within the content.
  • As the rich interaction continued through the Facebook group, I saw exactly where I could expand upon the training to fill in any gaps.
  • Because of that the training became bigger than I’d originally set out to create and I had to make the decision of whether to keep as is, or allow myself to make it even better.



Because I tested:
I gained the necessary intel to find out if the idea was viable.

Because I was open to the outcome:
Once I saw where it needed to go I pivoted immediately (even though it wasn’t my first intention) and have turned a test into a premium product that will continue to expand and serve my people.


What idea could you possibly test right now?


  • Erin Chumas

    Wow, what a great idea, Helene! I’m going to brainstorm about how I can start testing the waters in my business a bit more. I have a feeling it’s around list building with ideal prospects as well. Thanks for setting these wheels in motion.

    • Woot! LOVE setting wheels in motion — seriously one of the best compliments ever. Good luck!

      • Erin Chumas


  • This is awesome, Helene! Congrats! I could stand to test the idea of small workshop/happy hours to work through my new Discover Your Signature Style offer in a different setting. The concepts of collaboration and in-person energy really sound fun to me. I guess I have to do it now…:)

    • I can’t tell you how awesome it is to test out your ideas in smaller collaborative setting. And yes, now that you said it… you DO have to do it now :) — reach out if you have any questions. xo, H

  • Kimi

    Thanks for this Helene, exactly what I’m going through right now! My biggest problem is I get nervous ‘testing’ & launching before everything is all set up and perfect! I’m working on launching a site now for moms in business and plan on sending out an informational email this Friday to moms who have already requested details, but the site is nowhere near ready! Even though I’m so excited I’m very hesitant too. Guess I’ll do what Nike says and ‘Just Do It’! :)

    • Indeed… just do it. In the end as long as YOU SHOW UP — that’s the brand message you want to convey. How everything looks is secondary. Good luck and let me know if you’ve got any Q’s. xo, H

      • Kimi

        Thanks, I really appreciate that! :)

  • Hi Helene! Thanks so much for the great example. I work with people to help them create a daily practice they love. The first thing everyone says to me when I tell them what I do is “I can’t be consistent with a daily practice,” so I was thinking of creating an opt in to help people be more consistent.

    I know I could write a PDF with a bunch of suggestions, but that feels kind of blah. I loved your BOP Your Opt In live training, and I’d love to try something like that. I’m getting stuck because I’m thinking I would have to do it for awhile (like 30 days) to give people a chance to try different ideas and help them out with what comes up. That feels like too long for a free training to me. Any other thoughts or suggestions?

    • What if you did it as a combo auto-responder and FB group live component??

      You send out timed suggestions through email prompts, and then have specific dates when you check in within the FB group… If you go with a month (which makes total sense for forming a new habit) — then maybe you have 3-4 prompts during the week, and weekly Facebook days (4 total in a month)??

      Just throwing some spaghetti on the wall here. I do think people are ‘primed’ to the idea that in order to form a new ‘habit’ there’s a minimum of 30-ish days.

      xo, H

      • Thanks, Helene! I can see something like that working. I agree that 30 days feels right for a timeframe. I want to over deliver, so I’m worried I’d be active in the FB group all 30 days and that feels like too much! Maybe I could say I would check in MWF, and line up the autoresponder messages to be SuTuThSa. Hmmm. I’m going to go play with this some more.

        • I hear you about over delivering — that’s exactly why I suggested pre-determined FB days. If the schedule is laid out up-front to however it works best for you, then you’re good to go.

          If you do go with checking in 3x in a week. I’d highly suggest having a specific time (like an office hours component). xo, H

          • Good point, Helene! Another idea would be a BYOP – Bring Your Own Practice. People would come with a practice they wanted to do, and I’d help them through the first 10 days – asking questions to help them work out the details of their practice, giving them support and suggestions as they run into some difficulties. I think that’s a good amount of time to get started, but doesn’t feel quite so long for me.

          • GREAT idea, but very individualized given you’d need to customize — more like a paid offering over an opt-in.

            It could be a perfect bridge offer to a bigger premium offering tho. First then opt-in, then something like this, then… :)

          • Thanks for that, Helene! It’s definitely helps me see how I could fit all these ideas together.

        • marlinoeing

          Lovely idea! I read that we need 21 days to form a new habit – so maybe you go for 22 and therefore have one week less work?

          • I’d love limiting it to 21 (or 22 days). I’ve seen that, too. I haven’t really found it to be true, though for myself or other people. It’s part of some spiritual traditions.

            The one scientific study I’ve seen said it’s more like 80 days for the average person.

            I think 30 days is a great amount of time to try a practice out, but it takes more like 100 days to really make it a regular part of your life.

          • marlinoeing

            I agree with the more than 100 days! It would be interesting to see if it depends on the habit (what I highly assume) and what are the differences. For example: I did yoga for every morning for over a year, maybe left 10 days over the whole period – but now I do it just a few times per week. Other things like very basic: brushing your teeth. Every morning and evening since my whole consicious life. Even though both of it makes me feel good, needs not more than a few minutes to start with, I broke one habit, but not the other.

            Maybe you can adress the consistency problem in “depends on the thing”-manner? For me a huge part of it is the why! And I guess you already know that! I like the idea of helping the first ten days to see, if they find and really believe in their why and if not: adjust with them together.

            In case you haven’t seen, this MarieTV episode gave me a little to think:

            I am excited for your Opt-In idea!

          • I think it does depend on what habit you are trying to start. Here’s a great blog post about the research around the amount of time to start a new habit.

            To me, starting a daily practice (like yoga or meditation) is even more challenging than creating a habit (like drinking more water or flossing your teeth). With a practice, you are being more conscious and intentional, and that’s going to bring up more resistance and frustration. I want to help people see that that’s going to happen, and then help them work through it.

            I’m curious. After you stopped doing yoga every day, did you shift to doing another daily practice? I’ve interviewed a lot of people about their daily practices, and what I’ve seen is that women especially will change what they do over time as their needs change. Even if they keep to a single practice for a longer time (like yoga), they can identify how their practice has grown and changed over time. Does that make sense?

          • marlinoeing

            Thank you for the link!

            I simply stopped yoga. Mainly, after I looked back, because I wasn’t taking care of myself anymore. It was a time where I felt like I don’t have the time to do anything and especially not something “just” for me. Also I cycled less, which is huge for me! Luckily I noticed all that and started getting back to myself again. Now I am cycling each day almost everywhere and am doing yoga most mornings. But still I can’t get back into the pracitice of doing it everyday – which annoys me. Also I don’t want to force myself to badly to do so – even though I KNOW that it does only good for me.

            But with the different practices you mentioned: I agree. It’s other types of sport where I change depending on how I feel and what I want, what income I have avaible, or just what a friend recommend.
            Or with painting. I love it! But I only have a few month a year where I actually do it, but if: I do it in every free second. And then there are times, where I put all my creativity into photography or redoing my home.

            Oh, and also that the practices grows, I agree: I did running at a few points of my life – but in very different ways. Once I did every second day half an hour. Then there was a time where I did it approx 2x/week but for as long as I could and then recently I am more 2x/month, but as a high intense interval training.


          • That’s awesome that you noticed that you weren’t taking care of yourself and you were about to get back to that. That’s huge right there!

            You said that it was annoying to you that you don’t practice every day. While I think daily practice is great, I think it’s also important to listen to yourself to create a practice that is just right for you. Are you already getting enough yoga with what you are doing? Is your mind trying to convince you that what you are doing isn’t good enough?

            At those times when it is harder to get into your practice, do you give yourself as much latitude as you need to find something that feels right to you? When I had an active yoga practice, my whole practice was sometimes just corpse pose or just child’s pose. Do you let yourself make your practice that easy and simple on your more challenging days?

          • marlinoeing

            “Is your mind trying to convince you that what you are doing isn’t good enough?” That is my biggest struggle, my lifes challenge. Very good that you captured it right away!

            I love the tip on making the practice easier on days, where you have to push yourself more than usual. Over the last week I tried Bikram Yoga and went every other day: love it! I feel it would be awesome to practice very few poses also on the day I not go there. Thank you for the suggestion!

          • You are very welcome! I hope it helps.

  • Thanks Helene! (I love your video presence, btw.) So, I’m planning to test my current offering. I’ve discovered that when most people book a session with me, what they really want is specific tech advice and recommendations, instead of hands-on tutoring. That said, I REALLY still see a need for the hands-on stuff. (Or at least for them to get it implemented in some way…virtual assistant perhaps…and move forward.) I want to see my client take action as soon as possible. As you know that’s when they’ll take the next step and often find the answer they were looking for. I’d like to pit the two against each other. Thoughts? Ideas?

    • If people are coming to you w/a real need around tech advice and rec’s — then THAT’s what I’d do for your opt-in.

      This is like the trojan horse/battle cry I go into within the training. The advice is your high level offering that helps people in a very real way and introduces them to you — your hands on is what you know can actually move them forward and you’ll want to ‘sneak’ into the opt-in as a wee introduction… but then offer up as a premium offering.

      With that angle I’d market the advice/rec angle, but figure out how you can bring in the hands on tutoring as an unexpected bonus within the opt-in.

      Make sense?

      • Thanks Helene! Makes total sense. Not totally sure how to create an opt-in for advice. I know what format I want to deliver it in, but I’ll have to think about what I want to present as a freebie.

        • Whatever you find yourself repeating re: advice is where I’d start.

          My guess is there’s a pattern to be found in both what people FIRST need from you and what you tend to offer up in help.


  • Thanks Helene for the advice. I am definitely someone who gets stuck before ever starting because I overthink stuff – so I love the idea of just testing it with a little group. Never even thought about doing it with a fb-group. LOVE that idea! Thanks for sharing that!

    • Ah yes… the over-thinking brain. Definitely the genius and curse of being a creative, eh? :)

      I have found the test small/pivot quick strategy to be an amazing strategy for an over thinking mind. It allows you to try something w/out the pressure of perfectionism (which is often the other genius/curse combo we creatives contend with).

      Good luck + loop back around if you have any Q’s

  • Emily Pereira

    Lots of great info, Helene! I’m curious- how did you communicate the free FB group training event? To your list, Fb page, etc? Was it video or written? Thank you!

    • A combination of my list, being present in groups where I knew this training would benefit and targeted FB ads. I had a landing page that was a shorter version than the current sales page ( — so all written.

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