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BOP 010: Set Your Biz True North (and keep your brand & business in alignment)

Dec 20, 2016 | BRAND + STAND OUT geekery, the BOPCAST

Setting your Biz True North is like creating a non-negotiable tether between you and the business you want to build.

In this episode I walk through 3 questions to set the foundation (& tone) of your Biz True North. A brand alignment tool to use in all of your business decisions (as well as a powerful ritual at the beginning of a new year and/or quarter).

It’s so very easy to get taken off track through comparison, shiny object syndrome, the latest social platform… you name it, everywhere you turn — a myriad of distractions await.

This practice of checking in to see if what you’re taking action on (offerings, collaborations, marketing) and your Biz True North match up — will, bottom line, result in a brand that attracts (& a biz that delights) you and your perfect-fit people.

Why? Because you’re purposefully building a business that’s in full alignment with you… meaning you’re building the business, the offerings and creating your day-to-day to be exactly what you want it to be… and when you’re working towards that True North, then you can’t help but attract the very people you most want to work with. Period.


BOP 017: The Tricky Thing About Launches (on-air coaching)

Bottom Line... Launching is Hard. Emotionally. Mentally... even physically. In this On-Air Coaching Episode we get a real-life example on the 'gremlins' that sabotage us and how to use TEST + PIVOT to analyze your feelings, determine what worked and what didn’t - then...

BOP 016: TEST & PIVOT (what it is & why it’s invaluable)

Seeking to build a SOULFULLY ALIGNED Business? One that honors YOU (your strengths, quirks and dreams)? TESTING & PIVOTING is the practical (& tactical) HOW TO side of building a soulful business (that delights you & deeply connects with your people). It's...

BOP 014: Comfort Zones equal Entrepreneurs Purgatory

The comfort zone is where our stories that hold us back await with cozy blankets and hot cocoa. They’ll lure you to remain… it’s safe after all, but doing so puts you at great peril of never realizing your larger vision. In this episode I went out on a bit of...

BOP 013: “Entrepreneurship is Messy” (coaching session)

From 20+ years within the Corporate world as a Brand Strategist to launching her Solopreneur Business 2 years ago, Carole finds herself needing to switch gears within her new business because what she'd created was a duplication of the safe Corporate world she'd left...

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