A framework that helps you
Ensure your suite of offerings meets your clients exactly where they’re at, making it clear and easy to say YES to.
Create customized & highly brand aligned MicroStories for all of your outreach & marketing campaigns (big or small).
Know what to post when, on your platform of choice.
Confidently position your brand and offerings in a way that connects personally with your ‘perfect-fit’ clients
Materials & 1:1 Support
Upon signing up you’ll get immediate access to the BrandTrueNorth Workbook and ACT ONE Materials (Setting, Characters, Conflict & Resolution), full Voxer access for any questions, strategy and general support, as well as a 1:1 strategy session where I’ll help you determine the most impactful (to your bottom line) MicroStory to focus on for your business.
By the end of Phase ONE you’ll be clear on the one marketing MicroStory to focus on during ACT TWO.
An example might be: launching a specific offer, directing people to your opt-in, a campaign to bring people to your website, an email autoresponder sequence, etc.
Materials & Group Support
In ACT TWO you’ll roll up your sleeves and craft your first MicroStory using the StoryBoard Effect framework in a small group setting. Between the private Facebook group, our group strategy calls and our continued 1:1 Voxer access, you’ll have full (got your back) support as you create your first MicroStory.
Phase THREE (bonus!)
Implementation Support & Strategy
The StoryBoard Effect POSSE (The POSSE for short) combines Implementation, Strategy & Social Support. You’ll be in community with like-minded service based business builders, using the StoryBoard Effect to systematically grow your client base (and overall brand story) one Marketing MicroStory at a time.
This is where your first MicroStory goes out into the world with me right by your side to ensure its success and brand story/messaging alignment.
During the StoryBoard Effect you'll...
Establish your Brand True North,
a foundational piece to your brand story.
Refine your current offer pathways through the lens of your brand story.
Calibrate your offers relevancy to match where your ideal clients are at right now.
Learn the framework (and art) of creating a magnetic brand one micro (marketing) story at a time.
Create and implement one MicroStory with me by your side to ensure alignment and success all within a built-in social support network (the POSSE).
Next round begins in March
Get on the WaitList to be notified when EarlyBird Pricing begins!
NOTE: in sending this email you ARE NOT being added to a subscriber list… just a simple email. xo!
The StoryBoard Effect™ is a rinse-and-repeat framework to help you create a highly compelling Brand Story, that connects deeply and directly with your ideal clients, one MicroStory at a time.
Its SOUL PURPOSE is to help you banish the (all too prevalent) confusion your potential clients feel from unclear (or too many) options that feel like scattered paths within your messaging and marketing.
When launching a new idea, project, product or offer, you want a spotlight on that specific path making it easy for your ideal customer to follow… The StoryBoard Effect helps you craft that path and provides that light.
Brand Story Strategist
25+ years in the branding space (as print and web designer, creative director, strategist and coach)
Intuitive. Optimist. Creative. Mom.
Also… a lover of Poofy Clouds, Big Trees,
Stinky Cheese (and Chocolate)