I’ve been a creative professional for almost 30 years, starting as a visual artist and graphic designer, then adding web and user experience design, and later moving into creative and brand director roles at design firms & start-ups.

Since then, I’ve built a lot of things people move through: websites, brands, a social game for good, and close to 20 programs of my own, from courses and cohort experiences to masterminds and memberships.

I hold three things with deep care. The founder. The world built to carry their vision. And their people’s experience of moving through it. 

For the last 3 years, I’ve worked with SRL Solutions as their Creative Director (with many hats). Their flagship is the ED Academy, a hybrid year-long program for new Executive Directors, currently in its 3rd iteration. I hold the vision of what the year is meant to do and be for them, and I architect the world around it: the platform, the curriculum, the community design, and the hundreds of small moments in between.

Lately, I’ve been eyebrow-deep in AI, curious and excited about the opportunities it offers small businesses and creatives. More than that, it’s opened up a whole new way to build, leading me to design a ‘personal operating system’ for my business, life, and creative projects. A deeply creative and generative side-quest that continues to surprise & delight.

Previously, co-founder & creative director of BoomBoom! Revolution; creative director & lead designer of The Boomerang Project; and lead designer within various small businesses, start-ups, and agencies.