Hi, I'm Hélène
Intuitive. Optimist. Day Dreamer.
Quick to Laugh. Lover of Stinky Cheese, Big Trees, Poofy Clouds (& Chocolate).
I’ve been a creative professional for almost 30 years, starting as a visual artist and graphic designer, then adding web and user experience design, and later moving into creative and brand director roles at design firms & start-ups.
Since then, I’ve built many things people move through: websites, brands, a social game for good, and close to 20 programs of my own, from courses and cohort experiences to masterminds and memberships.
Within my work, I hold three things with deep care. The founder. The world built to carry their vision. And their people’s experience of moving through it.
The noise out there is deafening. We’re inundated daily with messages that sound and feel urgent, but aren’t, and our nervous systems filter every single one of them. I believe those of us who build these worlds can approach things differently. To ZAG, where others ZIG.
That belief has me in the early, exploratory days of something new: a business built on human respect, and on taking real care of the people inside the worlds we create.
Right now, I’m working deeply with a few clients, bringing together strategy, creative direction and systems thinking. I map where a big vision is going, architect what it takes to get there, and turn the complexity into something a team can see and run with.
Previously, founder of BrandOnPurpose, a business & brand strategy coaching & teaching business, working with emerging women founders; co-founder & creative director of BoomBoom! Revolution; creative director & lead designer of The Boomerang Project; and lead designer within various small businesses, start-ups, and agencies.
When not immersed in the above, you might find me gazing up at the clouds, snapping pics of the seemingly mundane, cycling, painting, or cooking. I’m a mom of 2 young adults, married to a man with the best damn laugh, and deeply grateful for the life I’ve designed.
Hélène
A name that needs explaining…
Hélène is French (as am I),
so the H is silent.
For now, forget how it’s spelled, and try this:
Pronounce it like the two initials L.N.
Then say it fluidly, without pausing between the letters. Give it a shot and we can refine when we connect (which I’m very much looking forward to!).